Includes cover page, journal info, contents page, and editorial information

NAREA Outstanding Master's Thesis Award, NAREA Master's Thesis Award of Merit, NAREA Distinguished Member Awards, NAREA Award for Outstanding Public Service Through Economics, and NAREA's Journal Article of the Year for 2008

Includes: Front Cover, Editorial Information, Contents Page, Editorial Board, Association Officers, Executive Committee

Reliable information about animal product consumption in China is extremely important for policy formulation and marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such underestimated statistics affect policy making and...

Most fresh fruits and vegetables are unbranded. However, buyers are assisted with brands when purchasing most other grocery products. Brands have the potential to be of value to buyers and to the organisations that own them. However, research has shown that brands are only valuable to buyers...