Though numerous researchers have analyzed the effects of socioeconomic factors on food-away-from-home (FAFH) consumption, little is known about how household composition will affect China’s FAFH patterns. This study focuses on the effects of household composition along with income and...

A choice-based conjoint (CBC) experiment was employed to analyze Chinese consumers preferences for fluid milk defined by four choice attributes: production processing method, fat content level, taste, and price. The results from two analysis approaches (counting and multinomial logit models)...