Purpose – The purpose of this paper is to increase the understanding of demand chain management (DCM) by investigating how it has been structured and executed in an international manufacturing company. Design/methodology/approach – The main emphasis has been on producing descriptive results...

Purpose – The purpose of this paper is to enhance the current understanding and knowledge of the demand‐supply chain management (DSCM) concept by determining its elements, benefits, and requirements, and by illustrating its occurrence in practice. Design/methodology/approach – This...