Purpose – The paper aims to show how a collaborative approach to demand management can improve customer service to the benefit of both supermarkets and suppliers in sectors characterised by volatile consumer demand. Design/methodology/approach – This insight paper is based on...

Purpose – To highlight the problems with and propose a framework for improving demand management in retail food supply chains. Design/methodology/approach – The paper draws on empirical evidence from multiple case studies and develops a framework for improvement in demand management for...

Purpose – The purpose of this paper is to highlight the problems with demand management in fresh food value chains and to propose a framework for demand analysis and improved demand management. Design/methodology/approach – The paper draws on empirical evidence from multiple case studies...