Vedel, Mette; Geersbro, Jens; Ritter, Thomas - In: Journal of business market management : JBM 5 (2012) 1, pp. 1-20
Multi-stage marketing gains increasing attention as knowledge of and influence on the customer's customer become more …-stage marketing are still missing. This paper conceptualizes different levels of multi-stage marketing and illustrates these stages … with a case study. In addition, a triadic perspective is introduced as an analytical tool for multi-stage marketing …
