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Impact of investments in training and advertising on the market value relevance of a company's intangibles : the effect of the economic crisis in Spain

García-Zambrano, Lidia; Rodríguez Castellanos, Arturo; … - In: European research on management and business economics 24 (2018) 1, pp. 27-32

Persistent link: https://www.econbiz.de/10012051629

Impact of investments in training and advertising on the market value relevance of a company's intangibles: The effect of the economic crisis in Spain

García-Zambrano, Lidia; Rodríguez-Castellanos, Arturo; … - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 27-32

This paper seeks to analyze the influence investment in that investment in intangible resources, specifically training and advertising, has on the corporate market value. A sample of the main Spanish companies, those quoted on the IBEX-35, revealed that both investing in training and in...

Persistent link: https://www.econbiz.de/10012115934