Introduction -- First impressions -- Trading robots and social cues -- Animating the market -- Models and reflexivity -- Managers -- Performative spirals -- Norms -- Resonance -- The global financial crisis -- Scandal -- When all is said and done -- Conclusion.

Intro -- Acknowledgements -- 1 Performing Theory? -- 2 Transforming Finance -- 3 Theory and Practice -- 4 Tests, Anomalies, and Monsters -- 5 Pricing Options -- 6 Pits, Bodies, and Theorems -- 7 The Fall -- 8 Arbitrage -- 9 Models and Markets -- Appendix A An Example of Modigliani and Miller's...