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Analyzing consumer online behavior using user-level and aggregated advertising data
Nottorf, Florian - 2013
Persistent link: https://www.econbiz.de/10010236326
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Banner-@dvertising : Klickraten als Möglichkeit einer Mediaselektion im Internet?
Johannsen, Nicolai - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001658239
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Nutzung und Wirkung interaktiver Werbung : eine Studie zum Blickverhalten im Internet
Heimbach, Petja - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001550519
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Exploitation of the advertainment value potential
Shaqiri, Afrim - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001805108
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Die Währung für Online-Werbung : Entwicklung eines Studienansatzes zur Messung der Medialeistung von Werbeträgerangeboten im Internet
Gärtner, Sandra - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013438259
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Personas in the Design Process: A tool for understanding others
Williams, Karen Lindsay - 2006
Personas, fictional user profiles based on research data, have gained popularity in the design field over recent years … context of product design. A review of current literature revealed published methods for creating and using personas, along … with the challenges and benefits associated with this tool. Current design industry practices were investigated through 15 …
Persistent link: https://www.econbiz.de/10009475974
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Improving the Wellbeing of People Dependent on the Low-income Beef Industry in South Africa
Nkhanedzeni Nengovhela - 2010
This study is of the dual cattle economies in South Africa that are the legacy of apartheid. The two economies resemble developing and developed beef sectors elsewhere. The study aims to understand this situation and develop interventions that facilitate change in the South African beef...
Persistent link: https://www.econbiz.de/10009448578