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~subject:"Design"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Design
Marketing management
Werbeträger
88
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86
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25
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Back, Andrea
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Barta, Silvio
1
Baumgarth, Carsten
1
Bullinger, Hans-Jörg
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Forum Design interaktiver Produkte <1997, Stuttgart>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
1
International Conference on Human Computer Interaction <9, 2001, New Orleans, La.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
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A master class in brand planning : the timeless works of Stephen King
1
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1
Cutting edge international research
1
Digitale Transformation in der Unternehmenspraxis : Mindset - Leadership - Akteure - Technologien
1
Handbook on the economics of renewable energy
1
Integrated marketing communication
1
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
New perspectives in technology transfer : theories, concepts, and practices in an age of complexity
1
New waves in innovation management research
1
Proceedings of HCI International 2001
1
Social and environmental dimensions of organizations and supply chains : tradeoffs and synergies
1
Strategic system assurance and business analytics
1
Technology and business strategy : digital uncertainty and digital solutions
1
The Sage handbook of advertising
1
Towards Digital and Sustainable Organisations : People, Platforms, and Ecosystems
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
2
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1
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
2
Celebrity branding : perils and payoffs
Gebhardt, Christopher
-
2007
Persistent link: https://www.econbiz.de/10003549077
Saved in:
3
Media planning
Danaher, Peter J.
- In:
The Sage handbook of advertising
,
(pp. 299-315)
.
2007
Persistent link: https://www.econbiz.de/10003570510
Saved in:
4
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
5
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
6
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
Saved in:
7
Toward systemic strategy development : a contextual innovation framework
Grote, Florian
;
Lindig, Eva-Maria
- In:
New perspectives in technology transfer : theories, …
,
(pp. 245-267)
.
2021
Persistent link: https://www.econbiz.de/10012875711
Saved in:
8
Digital twins application in managing the scientific and technological development of high-tech industries
Kločkov, Vladislav V.
;
Selezneva, Irina
;
Kovalchuk, Julia
- In:
Technology and business strategy : digital uncertainty …
,
(pp. 91-112)
.
2021
Persistent link: https://www.econbiz.de/10012888264
Saved in:
9
Risk and safety analysis of warships operational lifetime defects
Kumar, Uday
;
Verma, Ajit Kumar
;
Das, Piyush Pratim
- In:
Strategic system assurance and business analytics
,
(pp. 37-44)
.
2020
Persistent link: https://www.econbiz.de/10012240753
Saved in:
10
Designtransformation trifft Realität : der herausfordernde Weg zu einem designorientierten Unternehmen
Heuer, Jens
- In:
Digitale Transformation in der Unternehmenspraxis : …
,
(pp. 153-175)
.
2020
Persistent link: https://www.econbiz.de/10012285232
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