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Design
Brand management
19,128
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19,124
Consumer behaviour
9,302
Konsumentenverhalten
9,289
Markenartikel
8,198
Brand
8,117
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2,174
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2,034
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2,006
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1,096
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1,095
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1,086
Brand loyalty
1,076
Werbung
957
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948
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948
Advertising
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Wheeler, Alina
10
Pipek, Volkmar
9
Kumar, Vijay
8
D'Ippolito, Beatrice
7
Leimeister, Jan Marco
7
Liedtka, Roger Martin, dt ogilvie, Jeanne
7
Straker, Karla
7
Wrigley, Cara
7
Krcmar, Helmut
6
Schiuma, Giovanni
5
Simeone, Luca
5
Bruce, Margaret
4
Bucolo, Sam
4
Cooper, Rachel
4
Gillier, Thomas
4
Miozzo, Marcela
4
Secundo, Giustina
4
Verganti, Roberto
4
Von Stamm, Bettina
4
Booker, Julian
3
Brown, Tim
3
Calvert, Robert Z.
3
Celhay, Franck
3
Consoli, Davide
3
Cooper, Tim
3
Cullen, Cheryl Dangel
3
Edson, John
3
Gasparin, Marta
3
Harris, Rob
3
Holbert, Nathan
3
IIMI
3
Inns, Thomas
3
Kent, Tony
3
Moss, Gloria
3
Norman, Donald A.
3
Orth, Ulrich R.
3
Piat, Gérald
3
Rosemann, M.
3
Roth, Steffen
3
Affisco, John F.
2
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International Water Management Institute (IWMI)
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HAL
8
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7
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
4
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
3
Bildo-Akademie für Kunst und Medien <Berlin>
2
European Conference of Ministers of Transport
2
Forschungszentrum Nachhaltigkeit (Artec) <Bremen>
2
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
2
IGI Global
2
International Road Transport Union
2
Mathematica Policy Research
2
Sloan School of Management, Massachusetts Institute of Technology (MIT)
2
Technische Universität Dresden
2
Tilburg University, Center for Economic Research
2
Universität <Mainz> / Lehrstuhl für Wirtschaftsinformatik und BWL
2
Universität Potsdam
2
Université Paris-Dauphine (Paris IX)
2
Vancouver School of Economics
2
8th Int. Conference onHuman-Computer Interaction (HCI'99)
1
Advanced Institute of Management Research <London>
1
Arbeit, Technik und Bildung GmbH <Chemnitz>
1
Betriebswirtschaftliches Institut <Mannheim>
1
Betriebswirtschaftliches Institut <Stuttgart>
1
Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI)
1
Center for Policy Research, Maxwell School
1
Chartered Insurance Institute
1
Costume Society of America
1
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1
DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
1
Department of Economics and Finance Research and Teaching, Institut für Höhere Studien (IHS)
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
DerMarkentag <Veranstaltung> <9., 2023, Koblenz>
1
Deutschland <Bundesrepublik> / Bundesminister für Wirtschaft
1
Dipartimento di Economia, Università Ca' Foscari Venezia
1
Dipartimento di Ingegneria Informatica, Automatica e Gestionale "Antonio Ruberti", Facoltà di Ingegneria dell'Informazione Informatica e Statistica
1
Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven
1
European Foundation for the Improvement of Living and Working Conditions
1
Fachhochschule für Technik und Wirtschaft <Berlin>
1
Fernuniversität <Hagen> / Lehrgebiet Betriebswirtschaftslehre, insbesondere Operations Research
1
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International Journal of Operations & Production Management
31
International Journal of Quality & Reliability Management
26
Journal of Business Strategy
21
Strategic Direction
20
Online Information Review
19
Renewable Energy
18
Industrial Management & Data Systems
16
Industrial Robot: An International Journal
15
Journal of Documentation
12
Energy
11
International Journal of Retail & Distribution Management
11
IWMI Research Reports
10
Property Management
10
Journal of Fashion Marketing and Management: An International Journal
9
Open House International
9
Business Process Management Journal
8
European Journal of Innovation Management
8
Renewable and Sustainable Energy Reviews
8
Archnet-IJAR: International Journal of Architectural Research
7
IWMI Books, Reports
7
International Journal of Contemporary Hospitality Management
7
Journal of Knowledge Management
7
Journal of Product & Brand Management
7
Management Decision
7
The TQM Magazine
7
European Journal of Marketing
6
Human Resource Management International Digest
6
Journal of Consumer Marketing
6
Journal of Corporate Real Estate
6
Post-Print / HAL
6
The Bottom Line
6
The TQM Journal
6
Water Resources Management
6
Journal of Enterprise Information Management
5
Journal of Facilities Management
5
Journal of Innovation and Entrepreneurship
5
Journal of innovation and entrepreneurship : JIE
5
Research policy : policy, management and economic studies of science, technology and innovation
5
Technological forecasting & social change : an international journal
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
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Other ZBW resources
434
ECONIS (ZBW)
324
USB Cologne (EcoSocSci)
196
RePEc
148
BASE
35
USB Cologne (business full texts)
33
EconStor
24
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1
Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
Saved in:
2
Graphik +
Design
: Grundlagen: Werbung, Information, Gestaltung, Typographie, Druck, Photographie
Brauer, Werner
-
1976
Persistent link: https://www.econbiz.de/10009601379
Saved in:
3
Creativity in direct response advertising
1988
Persistent link: https://www.econbiz.de/10004129704
Saved in:
4
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2003
Persistent link: https://www.econbiz.de/10001713028
Saved in:
5
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
6
A comprehensive framework of visual elements in brand logos : content analysis of top 500 global brands
Trehan, Shruti
;
Kalro, Arti D.
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 1055-1072
Persistent link: https://www.econbiz.de/10015173302
Saved in:
7
The realms of participation in visual identity
design
Lelis, Catarina
;
Kreutz, Elizete de Azevedo
- In:
Corporate reputation review
27
(
2024
)
2
,
pp. 106-119
Persistent link: https://www.econbiz.de/10015186184
Saved in:
8
Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald
-
2009
Persistent link: https://www.econbiz.de/10003785425
Saved in:
9
Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina
-
2009
-
3rd ed.
Persistent link: https://www.econbiz.de/10003830852
Saved in:
10
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
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