As customers ask for increasing levels of performance, functionality and customisation, firms rely on suppliers not only as a source of components, but also as a source of innovation. Several researchers have investigated the adoption of co‐design, its potential benefits and its costs....

Part of a research programme being undertaken in Italy on the applicability of the just‐in‐time (JIT) approach. The programme includes both the development of methodological concepts to evaluate JIT applicability and an extensive survey of the value of JIT implementation as seen by Italian...

Purpose – The increasing importance that customers give to the aesthetic, symbolic and emotional value of products leads companies to approach the product design as a means to create a competitive advantage. Considering that competing through design involves the development of new product...

Purpose – The main objective of this article is to propose an interpretive model that attempts to decipher a product's values in terms of functionality, usability and meaning. This model can support companies in better integrating these values in their product offering and in defining the most...