Part I Affecting customers: Chapter 1 Introducing affect: Creating enduring engagements -- Chapter 2 Customer drivers: Emotion, affect and the hedonic pursuit -- Part II Affective compan: Chapter 3 Digital connections: Stimulus, channels, touchpoints and typologies -- Chapter 4 Digital business:...

"This Research Handbook includes carefully chosen contributions to provide a well-rounded perspective on design thinking. Encouraging debate and development for future research in design conceptualisation, this forward-thinking Handbook raises crucial questions about what design thinking is and...