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~subject:"Designation of origin"
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Der Konzept-Test als Basis ein...
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Swissness als Erfolgsfaktor : Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung
Bruhn, Manfred
;
Schwarz, Jürgen
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10009551630
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