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~subject:"Designation of origin"
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Subject
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Designation of origin
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Öffentlichkeitsarbeit
9,874
Consumer behaviour
9,660
Konsumentenverhalten
9,487
Public relations
9,348
Brand management
7,808
Markenführung
7,749
Werbewirkung
4,666
Advertising effects
4,598
Markenartikel
3,632
Brand
3,586
Online-Marketing
3,000
Internet marketing
2,983
Deutschland
2,807
Theorie
2,637
Theory
2,587
Social Web
2,297
Social web
2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
United States
1,718
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Unternehmenspublizität
1,538
Corporate disclosure
1,537
Communication
1,434
advertising
1,406
Corporate reputation
1,186
Firmenimage
1,184
Unternehmen
910
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Online availability
All
Undetermined
479
Free
106
Type of publication
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Article
824
Book / Working Paper
83
Type of publication (narrower categories)
All
Article in journal
776
Aufsatz in Zeitschrift
776
Aufsatz im Buch
44
Book section
44
Hochschulschrift
12
Thesis
10
Graue Literatur
9
Non-commercial literature
9
Conference paper
7
Konferenzbeitrag
7
Arbeitspapier
6
Working Paper
6
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference proceedings
1
Fallstudie
1
Reprint
1
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Language
All
English
881
German
20
Italian
3
Polish
3
Valencian
1
French
1
Serbian
1
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Author
All
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
7
Aichner, Thomas
6
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
Bruwer, Johan
5
Cai, Liping A.
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Alvarez, Maria D.
4
Bruno, Pascal
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Ingenhoff, Diana
4
Jaffe, Eugene D.
4
Klein, Kristina
4
Lee, Richard
4
Lee, Sangwon
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Samiee, Saeed
4
Stepchenkova, Svetlana
4
Tasci, Asli DA
4
Völckner, Franziska
4
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Institution
All
Edward Elgar Publishing
1
Herbert von Halem Verlag
1
L' origine fait-elle vendre le vin? <Veranstaltung> <2014, Ferrals-les-Corbières>
1
Springer Fachmedien Wiesbaden
1
htp St. Gallen Managementberatung AG
1
Published in...
All
International marketing review
34
Journal of travel and tourism marketing
33
Tourism management : research, policies, practice
32
Journal of business research : JBR
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Journal of international consumer marketing
27
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
20
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
The journal of product & brand management
15
Journal of international marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of destination marketing & management
8
Tourism and hospitality research : THR
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Journal of Islamic marketing
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Corporate reputation review : an international journal
4
Country of origin effect : looking back and moving forward
4
European journal of marketing : EJM
4
European research studies
4
International business and economics research journal
4
International journal of emerging markets
4
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Source
All
ECONIS (ZBW)
907
Showing
1
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10
of
907
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date (oldest first)
1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
3
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
5
Advancing the country image construct from a public relations perspective : from model to measurement
Buhmann, Alexander
;
Ingenhoff, Diana
- In:
Journal of communication management : an international …
19
(
2015
)
1
,
pp. 62-80
Persistent link: https://www.econbiz.de/10010531081
Saved in:
6
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
7
Image
Voordt, Dorotheus Johannes van der
- In:
Facilities management and corporate real estate …
,
(pp. 86-103)
.
2017
Persistent link: https://www.econbiz.de/10011541540
Saved in:
8
Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao
;
Zhou, Ling
;
Mou, Yupeng
;
Zhao, Jing
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
Saved in:
9
Image campaign
Miller, Dirk
- In:
Manual of international marketing
,
(pp. 421-430)
.
2006
Persistent link: https://www.econbiz.de/10003368625
Saved in:
10
The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting
;
Wang, Tao
;
Mu, Wenlong
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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