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~subject:"Designation of origin"
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Designation of origin
Taiwan
10
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Brand management
4
Markenführung
4
Beziehungsmarketing
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Relationship marketing
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Service quality
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Viral marketing
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Customer satisfaction
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Customer service
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Dienstleistungsqualität
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Frontline employee
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Furniture retailing
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Herkunftsbezeichnung
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Innovation
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Kundenservice
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Kundenzufriedenheit
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Möbelhandel
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Personality psychology
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Persönlichkeitspsychologie
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Takeover
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1992-2004
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Advertising effects
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Aktienoption
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Arbeitsverhalten
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Bayesian Inference
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Bespielte Medien
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Black-Scholes model
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English
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Lee, Hsiang-ming
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Chen, Tsai
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Guy, Bonnie S.
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Lee, Ching-chi
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Journal of global marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
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2
Country-of-origin and brand redeployment impact after brand acquisition
Lee, Hsiang-ming
;
Lee, Ching-chi
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 412-420
Persistent link: https://www.econbiz.de/10009407569
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