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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
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The affecvtive and cognitive components as factors in country branding
Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57
Persistent link: https://www.econbiz.de/10010191587
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Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Bartosik-Purgat, Małgorzata - In: Oeconomia Copernicana 9 (2018) 1, pp. 123-142
Persistent link: https://www.econbiz.de/10012229098
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Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
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Indonesian and Malaysian consumer perspective toward COVID-19 vaccine products from China
Sri Hartono; Fazli, S. Mohamad; Gumilang, Dendi Anggi; … - In: International journal of productivity and quality … 41 (2024) 2, pp. 177-196
Persistent link: https://www.econbiz.de/10015065464
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Brand origin identification by consumers : a classification perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
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Is there a connection between brands and their countries of origin?
Tomaras, Petros; Tsalikis, John; Seaton, Bruce - In: Marketing and management sciences : proceedings of the …, (pp. 537-541). 2010
Persistent link: https://www.econbiz.de/10003951181
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Experiences of brands and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Australasian marketing journal 18 (2010) 4, pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young; Chang, Chia-chi; Chen, Chia-yi; Wang, Tzu-yun - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639