Alles, Michael; Datar, Srikant; Gupta, Mahendra - In: Managerial Finance 24 (1998) 1, pp. 1-18
Explains that a common problem of cost control at design stage is the firm’s (manager’s) desire for the lowest cost compatible with supporting innovation and the designer’s preference for the optimal design, which may be unnecessarily sophisticated. Develops a mathematical model to...