Coastal regions involve a set of interactions between tourists and residents, which implies that management and marketing strategies should take into account both stakeholders. Indeed, one of the greatest challenges of destination management organizations is to understand that they serve not...

In the present era of social and media mobility the importance of meeting and exceeding the tourists’ needs by offering added value is a key factor to the future and sustainability of any region or tourism destination. However, the financial resources available are gradually scarcer and...

Sports events have been used to promote host communities in the global marketplace. A model of strategic leveraging of sport events was created by Chalip (2004), where one of the strategic goals is to “enhance host´s destination image”. This paper presents the findings of a research related...