Strezovski, Zoran; Gramatnikovski, Sasko - In: UTMS journal of economics / University of Tourism and … 4 (2013) 3, pp. 377-382
research of influence of the Ohrid summer festival on Ohrid tourism destination branding. Its strength to attract foreign … tourist and the role of Ohrid municipality and tourism stockholders to use festival as a tool to attract more foreign tourist … and branding Ohrid as a tourism destination. Nowadays, many tourist organization develop strategy for creating or support …