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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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Destination marketing : an integrated marketing communication approach
Pike, Steven - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003586604
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Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis
Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 100-107
Persistent link: https://www.econbiz.de/10009354596
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Visitor relationship orientation of destination marketing organizations
Pike, Steven; Murdy, Samantha; Lings, Ian - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 443-453
Persistent link: https://www.econbiz.de/10009247529
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers
Bianchi, Constanza; Pike, Steven - In: Journal of travel and tourism marketing 28 (2011) 7/8, pp. 736-750
Persistent link: https://www.econbiz.de/10009411369
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven; Page, Stephen J. - In: Tourism management : research, policies, practice 41 (2014), pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
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Stopover destination image : using the repertory test to identify salient attributes
Pike, Steven; Kotsi, Filareti - In: Tourism management perspectives : TMP 18 (2016), pp. 68-73
Persistent link: https://www.econbiz.de/10011487014