Tourism activity in the region depends on internal and external factors that affect the level of tourist development of the destination. Internal and external tourism factors complement each other and thay are interdependent. These factors are not constant, but it may come to their change over...

Tourism is an economic activity that is very sensitive to social, economic, political and security changes. Such changes can be both positive and negative. These may be in the tourist destination or the area from where the tourists come from. The changes may affect tourists, tourism workers,...

Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

The tourism in Macedonia according to relevant statistical indicators still is or is longer on low (unsatisfactory) level, which is expressed both by the number of tourists visiting the country and by the number of realized overnights by tourists. Another feature of tourism in Macedonia is its...