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Purpose – The purpose of this paper is to evaluate the online presence of Italian destination management organizations (DMOs) by assessing the quality of their web sites through a demand‐side heuristic approach. Moreover, given the importance of a clear strategic vision for an efficient and...
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Frontmatter -- Contents -- Figures -- Contributors -- Chapter 1. Introduction -- Chapter 2. The Historical Development of Network Theories -- Chapter 3. The Network Concept and Tourism -- Part 1. Qualitative Approaches to Tourism Network Analysis -- Chapter 4. Conceptual Tools for Evaluating...
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