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glocal 6. Work vs. leisure 7. Economy vs. culture & society 8. Traditional marketing vs. alternative marketing The paper then … discusses the new approaches linking city planning with city marketing, like time planning, leisure (cultural, tourism, sports …, businesses & residents (focus on the quest for local identity) Leisure plan (combining tourism, culture, sports & entertainment …
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The development of a region is subject to its ability to attract business activities and the right blend of people to run them. This ability depends on a number of factors and previous research as well as historical evidence show that the region's location is a key factor among them. Hence,...
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