Deffner, Alex; Liouris, Christos - 2010
glocal 6. Work vs. leisure 7. Economy vs. culture & society 8. Traditional marketing vs. alternative marketing The paper then … discusses the new approaches linking city planning with city marketing, like time planning, leisure (cultural, tourism, sports …, businesses & residents (focus on the quest for local identity) Leisure plan (combining tourism, culture, sports & entertainment …