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Building a brand identity in a network of Cruise Baltic's destinations : a multi-authoring approach
Lemmetyinen, Arja; Go, Frank M. - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 519-531
Persistent link: https://www.econbiz.de/10008652671
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Destination network management : a conceptual analysis
Meriläinen, Krisi; Lemmetyinen, Arja - In: Tourism review : the official journal of the AIEST 66 (2011) 3, pp. 25-31
Persistent link: https://www.econbiz.de/10009381429
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Co-creating a nation brand "bottom up"
Hakala, Ulla; Lemmetyinen, Arja - In: Tourism review : the official journal of the AIEST 66 (2011) 3, pp. 14-24
Persistent link: https://www.econbiz.de/10009381435
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Country image as a nation-branding tool
Hakala, Ulla; Lemmetyinen, Arja; Kantola, Satu-Päivi - In: Marketing intelligence & planning 31 (2013) 5, pp. 538-556
Persistent link: https://www.econbiz.de/10010127908
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Cruise destination brand awareness as a moderator in motivation-satisfaction relation
Lemmetyinen, Arja; Dimitrovski, Darko; Nieminen, Lenita; … - In: Tourism review : the official journal of the AIEST 71 (2016) 4, pp. 245-258
Persistent link: https://www.econbiz.de/10011598989