There have been a number of sporadic and disconnected initiatives to improve knowledge transfer between the tourism academia, government and industry. This volume presents and analyses 17 examples of knowledge transfer from countries around the world to identify future directions for business...

"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...

Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change. Delivering Tourism Intelligence demonstrates that good academic analysis can deliver quality implications...

Cultural Overtourism is a comparatively new term, and refers to historical sites, museums and places that are extremely crowded by tourists; hence, a type of tourism that has negative effects on both the cultural sites and the people who live there. This problem has sparked more and more...

Cultural Overtourism is a comparatively new term, and refers to historical sites, museums and places that are extremely crowded by tourists; hence, a type of tourism that has negative effects on both the cultural sites and the people who live there. This problem has sparked more and more...