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Chapter 1. Introduction: Case Based Research in Tourism, Travel, and Hospitality - Rethinking Theory and Practice -- Part 1. Leadership and Strategy -- Chapter 2. Leadership and Agility: What Can We Learn From Melbourne Quarantine Hotel During the COVID-19 Pandemic? -- Chapter 3. COVID-19...
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The importance of branding in tourism and hospitality has been the subject of study by the scientific community. However, there is little specific work on brand names in this sector. It is necessary to delve deeper into the predominant naming criteria in the names of hotels and other types of...
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