This paper investigates the official tourism websites for the Balkan countries of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Montenegro, North Macedonia, Romania, Serbia, Slovenia, and Turkey to learn about their depiction of the nations for international tourism markets. The...

In this research note, the authors analyse the relationship between destination competitiveness and globalisation. Destination competitiveness is measured with the World Economic Forum's Travel and Tourism Competitiveness Index, while globalisation is measured with the KOF Index of...

The paper presents the results of a study of the image of Bulgaria as a tourist destination among a group of German students visiting Bulgaria for a first time. Similarly to Ivanov and Illum (2010) the paper adopts the Lederer and Hill (2001) and Silver and Hill (2002) molecular approach to...

This research note addresses overtourism from locals' perspective. The main contribution of this research note is that locals, as volatile groups have also proven to be resilient in some cases. This resilience has been developed through an ambidextrous approach, which is the balance between...

The paper is positioned in the domain of destination branding and image measurement research. It investigates the perceptions people have about a destination brand and the way they organise these perceptions in their minds. It employs and further develops the brand molecule concept introduced by...

The paper investigates the impact of hotel chains' presence in a destination on their competitiveness through cross-section regression analysis of 116 countries. Results reveal that a destination's competitiveness is positively and significantly influenced by the number of affiliated hotels and...