ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …, this thesis inspires marketing and pricing in other industries. …

better understand the drivers of empirical sales ethics research, the foundations used in business, marketing, and sales … empirical testing, a greater variety of moral frameworks and wider use of marketing exchange theory is needed. The review …

attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …

media usage behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the … enough for marketers to no longer believe in social media marketing? Probably not, because structural changes in the media … landscape inevitably have an impact on marketing as well. The media are the channels through which messages move from sender to …

der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …