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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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Comparative thick description : articulating similarities and differences in local consumer experience
Usunier, Jean-Claude; Sbizzera, Stéphane - In: International marketing review 30 (2013) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10009730549
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Rationalisierung im Konsum : eine ethnographische Studie von Einkaufspraktiken am Beispiel von Frankfurt am Main
Dalichau, Dirk - 2016
Persistent link: https://www.econbiz.de/10011503568
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Sport stadium atmosphere : formative and reflective indicators for operationalizing the construct
Uhrich, Sebastian; Benkenstein, Martin - In: Journal of sport management : the official journal of … 24 (2010) 2, pp. 211-237
Persistent link: https://www.econbiz.de/10003976937
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Who made who? : an empirical analysis of competitive balance in European soccer leagues
Brandes, Leif; Franck, Egon - In: Eastern economic journal 33 (2007) 3, pp. 379-403
Persistent link: https://www.econbiz.de/10003525210
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Steuerungsmöglichkeiten der Wettbewerbsintensität von Sportligen : eine ökonomische Analyse sportpolitischer Regulierungen
Feddersen, Arne - 2005
Persistent link: https://www.econbiz.de/10003552529
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Revisiting the role of short-term, individual game outcome : uncertainty in consumer's demand for professional soccer
Schreyer, Dominik - 2014
Persistent link: https://www.econbiz.de/10011298972
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Happiness, pride and elite sporting success : what population segments gain most from national athletic achievements?
Hallmann, Kirstin; Breuer, Christoph; Kühnreich, Benedikt - In: Sport management review 16 (2013) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10009757781