idea that reputation is socially con-structed, this paper depicts reputation as the outcome of the process of legitimation … organizational reputation and legitimation of start-ups. …

for their existence. Legitimation strategies are discussed as one way out of this vicious circle (Suchman 1995; Zimmerman …/Zeitz 2002). This paper examines four different legitimation strategies and their effect on organisational legitimacy in an … experimental setting. Results suggest that the legitimation strategies only have an effect on the development of cognitive …