This paper uses a large plant level panel data set from Germany and a matching approach to look for causal effects of starting to export on plant performance. We find positive effects on growth of employment, labor productivity, and wages.

The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the 'Best Global Brands' (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...