//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenloyalität durch persönli...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Deutschland
Brand management
20
Markenführung
19
Brand architecture
7
Beziehungsmarketing
6
Markenarchitektur
6
Markenartikel
6
Relationship marketing
6
Markenpolitik
5
Brand
4
Brand image
4
Internal branding
4
Interne Markenführung
4
Markenimage
4
Social Web
4
Social web
4
Brand loyalty
3
Innovation
3
Internet marketing
3
Markentreue
3
Online-Marketing
3
Strategic management
3
Strategisches Management
3
Bibliometrics
2
Bibliometrie
2
Brand boundaries
2
Brand portfolio
2
Communication
2
Consumer behaviour
2
Consumer engagement
2
Consumer-brand identification
2
Corporate Identity
2
Corporate associations
2
Corporate branding
2
Corporate culture
2
Corporate reputation
2
Customer integration
2
Facebook
2
Firmenimage
2
Germany
2
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
German
1
English
1
Author
All
Brexendorf, Tim Oliver
2
Daecke, Nils
1
Published in...
All
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
Saved in:
2
The brand manager : current tasks and skill requirements in FMCG companies
Brexendorf, Tim Oliver
;
Daecke, Nils
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
6
,
pp. 32-36
Persistent link: https://www.econbiz.de/10009676005
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->