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Handbuch Data Mining im Marketing : Knowledge Discovery in Marketing Databases
Hippner, Hajo (ed.) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001409844
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo (ed.); Merzenich, Melanie (contributor);  … - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
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Big Data im Marketing : Chancen und Möglichkeiten für eine effektive Kundenansprache
Schwarz, Torsten (ed.) - 2015 - 1. Auflage
Persistent link: https://www.econbiz.de/10014008994
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Data warehousing and knowledge discovery : third international conference, Munich, Germany, September 5 - 7, 2001 ; proceedings
Kambayashi, Yahiko (ed.); Winiwarter, Werner (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001599495
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Wissensgenerierung in Value Netzwerken : empirische Betrachtung der Photovoltaik aus der sozialen Netzwerkperspektive
Banaszak, Marc - 2014
-dominante Logik (SDL) im Marketing betrachtet Wissen als Quelle von Wettbewerbsvorteilen; Akteure erlangen demnach Wissen durch … Dozierende und Studierende der Wirtschaftswissenschaften mit den Schwerpunkten Marketing, Organisation und Innovationsmanagement …
Persistent link: https://www.econbiz.de/10014020924
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Wissensgenerierung in Value Netzwerken : empirische Betrachtung der Photovoltaik aus der sozialen Netzwerkperspektive
Banaszak, Marc - 2014
Persistent link: https://www.econbiz.de/10010404711
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Student relationship management in Germany : foundations and opportunities
Hilbert, Andreas; Schönbrunn, Karoline; Schmode, Sophie - In: Management revue : socio-economic studies 18 (2007) 2, pp. 204-219
The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass...
Persistent link: https://www.econbiz.de/10009778137
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Stock picking via nonsymmetrically pruned binary decision trees
Andriyashin, Anton - 2008
Stock picking is the field of financial analysis that is of particular interest for many professional investors and researchers. In this study stock picking is implemented via binary classification trees. Optimal tree size is believed to be the crucial factor in forecasting performance of the...
Persistent link: https://www.econbiz.de/10010263732
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Stock picking via nonsymmetrically pruned binary decision trees
Andriyashin, Anton V. (contributor) - 2008
Stock picking is the field of financial analysis that is of particular interest for many professional investors and researchers. In this study stock picking is implemented via binary classification trees. Optimal tree size is believed to be the crucial factor in forecasting performance of the...
Persistent link: https://www.econbiz.de/10003727376
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Innovative Neuausrichtung der Kundenbindung : professionelles Data Mining bei Union Investment
Fender, Thomas; Demming, Christoph - In: Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht (2008) 10, pp. 454-459
Persistent link: https://www.econbiz.de/10003759386