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Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas - 2010
Persistent link: https://www.econbiz.de/10010300987
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Produktlebenszyklusmodelle - Eine Metaanalyse zur Charakterisierung und Abgrenzung bestehender Modelltypen (A Meta-Analysis of Product Life Cycle Models - Characterization and Diff...
Kasah, Tarek - 2013
In verschiedenen wissenschaftlichen Disziplinen, besonders den Wirt-schafts- und Ingenieurwissenschaften, wird das Entstehen und Verschwinden von Produkten aus unterschiedlicher Perspektive betrachtet jedoch häufig unter dem gemeinsamen Stichwort Produktlebenszyklus (PLZ) verwendet. Eine...
Persistent link: https://www.econbiz.de/10013089511
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'My Vote for My Mailman' : Appeals to Reciprocity in Communication Campaigns
Horn, Carmen - 2013
We study the influence of an explicit appeal to reciprocity as a design element in communication campaigns. We conduct an experiment based on a real campaign run by Deutsche Post, the German postal service, in which German citizens could participate in a sweepstakes and vote for their mail...
Persistent link: https://www.econbiz.de/10013074537
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Exploring the Language of the Sharing Economy : Building Trust and Reducing Privacy Concern on Airbnb in German and English
Zarifis, Alex - 2019
Several countries' economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of...
Persistent link: https://www.econbiz.de/10012863000
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Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas - 2010
Persistent link: https://www.econbiz.de/10003943229
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The determinants of equity transmission between the new and used car markets : a hedonic analysis
Kihm, Alex; Vance, Colin - 2014
model to estimate the determinants of prices in the primary and secondary car markets in Germany. We are specifically …. Beyond parameterizing the influence of technical features and brand name on the retail price, our model simultaneously … generates a corresponding set of parameter estimates for the used car price, thereby allowing us to formally compare their …
Persistent link: https://www.econbiz.de/10010442329
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The Pulse of Liability of Foreignness : Dynamic Legitimacy and Experience Effects in the German Car Market
Kaiser, Ulrich; Sofka, Wolfgang - 2008
Globalization has provided many companies with new opportunities for growth and efficiency. This requires them to operate successfully across cultural and social borders. These can be stumbling blocks to internationalization and have been found to cause frequent errors and delays for...
Persistent link: https://www.econbiz.de/10014054947
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There's No Place Like Home : A Strategic Framework to Overcome Liability of Foreignness in the German Car Market
Sofka, Wolfgang; Zimmermann, Jörg - 2008
Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries have not evaporated into a "borderless world." Several studies have identified so-called liabilities of foreignness that arise from a lack of embeddedness and roots in the host...
Persistent link: https://www.econbiz.de/10014060556
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Integrating latent variables in discrete choice models : how higher-order values and attitudes determine consumer choice
Temme, Dirk (contributor); Paulssen, Marcel (contributor);  … - 2007
Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...
Persistent link: https://www.econbiz.de/10003635077
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Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Diels, Jana Luisa; Wiebach, Nicole - 2011
Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...
Persistent link: https://www.econbiz.de/10008989876