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and loyalty. Strong ties, however, have also been shown to prevent innovation, suggesting that firms should also develop …, innovation. It is based in a seven-year longitudinal research project with Adidas, a global sporting goods company. From the case …-customer relationships. Contrary to the established literature, we find that strong ties in the Adidas case supported significant innovation …
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The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...
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Im Zentrum der Arbeit steht die Veränderung der Macht von Nachfragern gegenüber Anbietern durch das Medium Internet und damit die Beleuchtung der sogenannten Machtthese. Da bisherige Aussagen zur Macht von Nachfragern im Zeitalter des Internets durch eine weitgehend unreflektierte Verwendung...
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market mechanism. As a response, public instruments have been implemented to stimulate private innovation activities. The … Establishment Panel and apply various microeconometric methods to estimate the effect of public measures on innovation activities of …
Persistent link: https://www.econbiz.de/10010297450
This paper investigates whether firms innovate persistently or discontinuously over time using an innovation panel data … set on German manufacturing and service firms for the period 1994?2002. We find that innovation behaviour is permanent at … innovation experience, the results further highlight the important role of knowledge provided by skilled employees and unobserved …
Persistent link: https://www.econbiz.de/10010297493