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Gender stereotyping in advertising on public and private TV channels in Germany

Steinhagen, Josefine; Eisend, Martin; Knoll, Silke - In: Cutting edge international research, (pp. 285-295). 2010

Persistent link: https://www.econbiz.de/10003985199

Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany

Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-888

Persistent link: https://www.econbiz.de/10009426409

Glaubwürdigkeit in der Marketingkommunikation : Konzeption, Einflussfaktoren und Wirkungspotenzial

Eisend, Martin - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001825933

The moderating influence of involvement on two-sided advertising effects

Eisend, Martin - In: Psychology & marketing 30 (2013) 7, pp. 566-575

Persistent link: https://www.econbiz.de/10009778565

Journal publication success of German business researchers : does gender composition and internationality of the author team matter?

Eisend, Martin; Schuchert-Güler, Pakize - In: Business research 8 (2015) 2, pp. 171-188

The authors analyze whether publication success of journal articles by authors from German-speaking countries is related to gender composition and internationality of the author team. The database for the analysis covers 7,464 articles that were published in peer-reviewed journals between 2008...

Persistent link: https://www.econbiz.de/10011488128