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This study addresses the dilemmas and challenges facing senior executives who serve on steering committees or other supervising bodies of large and strategically important initiatives. They ultimately bear responsibility, but they are not in a position that allows them to understand all the...
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Die Herausforderung -- Managementqualität und strategische Positionierung -- Managementqualität, Innovation und Dienstleistungen -- Rational: Innovation und revolutionäre Produkte -- Imaje: Durch Innovation von Produkten zu Dienstleistungen -- BuS: „Wir machen, was sonst niemand macht“ --...
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