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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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Zeichen unserer Zeit : ausgewählte Höxberg-Gespräche
1997
Persistent link: https://www.econbiz.de/10000623455
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Localization : the transfer of cultural neutral technologies into cultural applied products
Rauner, Felix - 2006
Persistent link: https://www.econbiz.de/10003443891
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Cultural gravity effects among migrants a comparative analysis of the EU15
Tubadji, Annie; Nijkamp, Peter - In: Economic geography 91 (2015) 3, pp. 343-380
Persistent link: https://www.econbiz.de/10011341156
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Geography of happiness : configurations of affective and cognitive appraisal of life across nations
Brulé, Gaël; Veenhoven, Ruut - In: International journal of happiness and development 2 (2015) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10011411272
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Tobacco culture in foreign countries
1889
Persistent link: https://www.econbiz.de/10003256687
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Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter; Evanschitzky, Heiner; Woisetschläger, David - In: Internationalisierung von Dienstleistungen : Forum …, (pp. 229-252). 2005
Persistent link: https://www.econbiz.de/10002742359