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Investment in brands drives the allocation of resources in our economy. It increases competition, pushes firms to innovate, and decreases asymmetries in the market leading to a higher level of economic development. Investment in brands and intangibles has seen an increase in the last fifteen...
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den USA das U.S. Trademark Law und für die internationale Anmeldung einer Marke das Madrider Markenabkommen (MMA) bzw. das …
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