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Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?

Diels, Jana Luisa; Wiebach, Nicole - 2011

theory. We further analyze the relevance of promotions, for which OOS is most pronounced, as essential driver of differences …

Persistent link: https://www.econbiz.de/10008989876

The impact of context and promotion on consumer responses and preferences in out-of-stock situations

Wiebach, Nicole; Diels, Jana L. - 2011

shifts can be explained and predicted using context and phantom theory. In a series of experiments, we show that consumers …

Persistent link: https://www.econbiz.de/10009266902

Marktabgrenzung : ein simultaner produkt- und nachfragerbezogener Ansatz

Kopsch, Anke - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001585935

Wettbewerbsorientierte Nutzenpreise : Preisbestimmung bei substituierbaren Verkehrsdienstleistungen

Schleusener, Michael - 2001 - 1. Aufl

Persistent link: https://www.econbiz.de/10001568911

Market liberalization : price dispersion, price discrimination and consumer search in the German electricity markets

Gugler, Klaus; Heim, Sven; Janssen, Maarten C. W.; … - 2018

We study how consumer search affects pricing in markets with incumbents and entrants using panel data on German electricity retail markets. Consumers observe the baseline price of the incumbent and decide whether or not to search. Incumbent providers can price discriminate between searching and...

Persistent link: https://www.econbiz.de/10011916675