Showing 1 - 10 of 2,186
Persistent link: https://www.econbiz.de/10010300987
attractive job attributes for prospective applicants. We contribute to the entrepreneurial marketing literature by bringing …
Persistent link: https://www.econbiz.de/10014044216
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010423978
Persistent link: https://www.econbiz.de/10003943229
Die Aktiengesellschaft ist eine Gesellschaft mit eigener Rechtspersönlichkeit, deren Grundkapital in Aktien zerlegt ist und die den Gläubigern nur mit dem Gesellschaftsvermögen haftet (§ 1 AktG). Sie ist ihrer Struktur nach Organisationsform für Publikumsgesellschaften. Der Gesetzgeber hat...
Persistent link: https://www.econbiz.de/10010297035
While in less developed and in transition economies microlending has become an efficient instrument for providing small and micro businesses with the necessary financial means, in industrialized countries, with highly developed banking systems, the existence and size of an uncovered demand for...
Persistent link: https://www.econbiz.de/10010297252
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10010302598
consumers call these brands 'global' and centralized marketing departments manage these brands globally - are these 'global …' are not perceived the same way in Germany and Mexico. As a consequence, brand management using standardized marketing …
Persistent link: https://www.econbiz.de/10010368391
Fehlende Finanzierung wird als ein zentraler Grund angesehen, warum kleine Unternehmen scheitern. Seit einigen Jahren wird daher versucht, das Instrument der Mikrokredite auch in Deutschland zu etablieren. Eine erste empirische Studie zeigt, dass rund 15 Prozent aller Selbständigen Interesse an...
Persistent link: https://www.econbiz.de/10011602024