Die vorliegende Studie untersucht, welche Komponenten der Dienstleistungsqualität einen Einfluss auf die Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen haben. Für diese Untersuchung wird ein Strukturgleichungsmodell aufgestellt und das Partial Least...

Die Qualität einer Dienstleistung vor der Inanspruchnahme zu beurteilen, ist für Kunden nicht leicht. Dieser Beitrag untersucht mögliche Qualitätsindikatoren von Reitschulen in Deutschland und versucht, Qualitätsunterschiede zwischen Reitschulen herauszufinden. Die Daten für die...

Die Qualität einer Dienstleistung vor der Inanspruchnahme zu beurteilen, ist für Kunden nicht leicht. Dieser Beitrag untersucht mögliche Qualitätsindikatoren von Reitschulen in Deutschland und versucht, Qualitätsunterschiede zwischen Reitschulen herauszufinden. Die Daten für die...

This study examines the willingness-to-pay (WTP) and the willingness-to-work (WTW) of German riding club members for an overall quality improvement. Therefore, German riding club members were asked via an online questionnaire. As far as the author knows, this study is the first to include the...

Current literature argues that firms should have strong ties to customers to benefit from increased customer retention and loyalty. Strong ties, however, have also been shown to prevent innovation, suggesting that firms should also develop weak ties to other customer groups. This paper focuses...

We examine the value of sporting success to the German population at two major sport events in 2012, the UEFA European Championships and the London Olympic Games. Primary data were collected with a nationwide online survey of the German population (n=359). Using the contingent valuation method...

We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two...

We try to better understand possible reasons for deviations between statistically-measured competitive balance (CB) and perceived CB. Moreover, we suggest answers to the following questions: are there specific dimensions of CB that are perceived to be significantly less balanced in the Danish...

We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two...

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...