Einleitung -- Thematische Grundlagen -- CSR als Investition im Kontext von Familienunternehmen -- Mitarbeiter oder Kunden? Adressierung der CSR-Investition in Abhängigkeit vom Umsatz -- Empirische Untersuchung -- Quantitative Hauptstudie -- Abschließende Betrachtungen.

In this book, a resource-oriented perception of sustainable management is presented. Firms that decide to act more sustainable have to bear in mind that they do not only need resources for economic activities today, but that they will need these tomorrow as well. This leads to contradictory...

Introduction -- The Essence for Quick Readers -- Understanding Sustainability: Sustainability and Society -- Quo Vadis, Environmental Management? -- Quo Vadis, Social Responsibility? -- Sustainability as Economic Rationality -- Theoretical Impulses: A Theory of Management Ecology -- Dominant...