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tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory-descriptive design was … emotions, experience, and life Satisfaction lead to loyalty. Furthermore, the present study tested the mediating role of … between experience and loyalty. Finally, the findings showed that destination images moderated the relationship between …
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The paper presents the results of a study of the image of Bulgaria as a tourist destination among a group of German students visiting Bulgaria for a first time. Similarly to Ivanov and Illum (2010) the paper adopts the Lederer and Hill (2001) and Silver and Hill (2002) molecular approach to...
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