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Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this...
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Die Einführung innovativer Produkte, die die Bedürfnisse und Wünsche der Kunden befriedigen, ist für Unternehmen eine wichtige Komponente für Gewinnsteigerungen und den Ausbau von Marktanteilen. Da jedoch durch die fortschreitende Globalisierung eine Verkürzung der Produktlebenszyklen...
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Introduction -- Theoretical Background -- Research Design and Methodology -- Case Descriptions of the studied Communities of Practice -- CoPs as Enabler of Organizational Knowledge Creation -- CoPs as Loci of Collective Lead Userness -- CoPs as an Enhancement of Organizations’ Innovative...
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The Context of Open Evaluation: Innovation Contests -- The Design Elements of Open Evaluation -- The Objectives of Open Evaluation -- Key Factors affecting the Output of Open Evaluation -- The Capacity of Open Evaluation for Idea Selection -- How to Make the Crowd Your Jury
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