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The COVID-19 pandemic has massively impacted the health of many people worldwide and poses significant challenges for our social, economic, and political life. Global vaccination should help the world overcome the pandemic and return to a "normal" life. In Germany, the Federal Ministry of Health...
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Purpose - The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature while considerable amount of research exists...
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Digitalisierung - alles nur ein Hype? -- Neue Kunden durch digitale Werkzeuge -- Veränderungen im Informationsverhalten …Wie verändert die Digitalisierung den Vertrieb und die Kundenbeziehungen? Welche Chancen bieten sich, die es im … zuverlässiger Fahrplan für die digitale Kundengewinnung. Aus dem Inhalt Digitalisierung – alles nur ein Hype? Neue Kunden durch …
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