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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.; Rosenberger, Philip J., III.; Yun, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
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So your team is out ... now what? : US soccer fans and the 2018 FIFA Men's World Cup
Winemiller, Sam; Love, Adam; Graham, Jeffrey A.; Kim, … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10015066533
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Revisiting the role of short-term, individual game outcome : uncertainty in consumer's demand for professional soccer
Schreyer, Dominik - 2014
Persistent link: https://www.econbiz.de/10011298972
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The challenge of attracting football fans to stadia?
Solberg, Harry Arne; Mehus, Ingar - In: International journal of sport finance 9 (2014) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10010362228
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif; Franck, Egon; Nüesch, Stephan - In: Journal of sports economics 9 (2008) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
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Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
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Direct preferences of sports fans : Is there a superstar effect in the fantasy league?
Kotrba, Vojtěch - In: Journal of behavioral and experimental economics 78 (2019), pp. 89-97
Persistent link: https://www.econbiz.de/10012240252