Feddersen, Arne; Jacobsen, Sven; Maennig, Wolfgang - 2009
participation in that sport. This study is the first to analyse the impact of sports heroes on the membership figures of the … corresponding sports association by means of an econometric analysis. We do so by evaluating the so-called "Boris Becker effect" by … ascendency of the sport stars. With the first paradox, their retirement should then have a positive effect. In this sense, our …