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Purpose: Innovation, including product, process, marketing, and organizational innovation within a firm, is considered … as one of essential component for surviving and growing. These innovation activities create value and competitive … advantages for successful organizations; therefore, understanding the organization's overall innovation is the first and foremost …
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Innovativeness is a prerequisite for profitable companies as well as for a sustainable economy. Innovations are the adequate response in times of rising competitive pressure and increasing rivalry on the global markets. Additionally, the shut down due to the global pandemic has hit all...
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