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We study the influence of an explicit appeal to reciprocity as a design element in communication campaigns. We conduct an experiment based on a real campaign run by Deutsche Post, the German postal service, in which German citizens could participate in a sweepstakes and vote for their mail...
Persistent link: https://www.econbiz.de/10013074537
Many firms have introduced internet-based customer self-service applications, such as online payments or brokerage services. Despite high initial signup rates, not all customers actually shift their dealings online. We investigate whether the multi-stage nature of the adoption process (an...
Persistent link: https://www.econbiz.de/10014026643
Online-Produktbeschreibungen stellen eine immer häufiger genutzte Informati-onsquelle im Rahmen von Kaufentscheidungen dar. Um festzustellen, wie sich Bilder und Power-Wörter, wie z.B. „neu“, auf die Wahrnehmung einer Webseite und das Informationsverhalten der Internetnutzer auswirken,...
Persistent link: https://www.econbiz.de/10013068035
Hervorgehend aus der zentralen Bedeutung der Zielsetzung des Transfers von positiven Einstellungsmerkmalen auf die Sponsorenmarke widmet sich die Sponsoringstudie 2012 speziell den folgenden Fragestellungen: 1. Welche Potenziale bieten die Vereine ihren Sponsoren hinsichtlich eines positiven...
Persistent link: https://www.econbiz.de/10009721123
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010423978
The digitalization of the every-day life also affects buying habits of customers. Changes that take place regarding these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are especially successful with apparel and electronic products....
Persistent link: https://www.econbiz.de/10010423965
While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...
Persistent link: https://www.econbiz.de/10013078247
By taking a backstage look at our experiences as student editors on the German Law Journal, we reflect on what being a student editor can add to a legal education. In order to rebut criticisms of student participation on law journals, we first argue that being a student editor provides students...
Persistent link: https://www.econbiz.de/10014202531
Most textbooks introducing German law devote special attention to the corruption of law and legal institutions that took place during the Nazi dictatorship. And then they describe the period in German legal history after the Second World War. This era involved dramatic developments that...
Persistent link: https://www.econbiz.de/10014081243
This paper argues for enhanced free speech protections for writers and lyricists preempting the use of artistic compositions in criminal trials. It constructs this protection by grafting fundamentals of German free expression law, namely the concept of "dignity," onto existing First Amendment...
Persistent link: https://www.econbiz.de/10014139033